Business cases: BMW

Go Touch VR partners with BMW Group Logistics for VR professional training applications

Last fall, the logistics innovations team of the  BMW Group and the  haptics and interaction design company Go Touch VR worked together on various VR scenarios for professional training, starting a fruitful partnership that is changing dramatically the world of VR training. Indeed, although professional training experiences in virtual spaces are not new, the fields of BMW Group logistics offers the exclusive additional component of touch, thanks to the innovative haptic technology of VRtouch.

Working in VR while learning how to interact with complex, expensive machinery certainly is an interesting opportunity for many companies. Among the multiple opportunities offered by VR training scenarios, the possibilities to reduce risks and mistakes, to save time and resources during training courses, and to increase workers’ safety emerged as the main benefits of learning by doing in VR.

However, so far Virtual Reality environment appeared non-realistic, due to the limitations of VR headsets’ immersion to sight and hearing. Thanks to VRtouch, the latest product of Go Touch VR, a realistic touch sensation can now be involved in Virtual Reality environments, increasing immensely the opportunities of interacting with virtual spaces through actions such as pushing virtual buttons, and grabbing virtual objects in a natural fashion.

BMW Group logistics grasped immediately the innovative nature of Go Touch VR  solutions. The collaboration between the two companies resulted in three concrete VR scenarios for BMW Group logistics department. These scenes simulated real situations that happen in the everyday life of BMW workers, and fostered the training of specific actions that can be repeated thousands of time in VR before applied in real work situations. For example, in the first scenario workers were trained to unload a track in the fastest and most effective way; while in the second scene they learned to move correctly a complex mechanical hand on the production line every 40 seconds, exactly like in real production.  They later collaborate in the modelling of other logistics scenarios to design and optimise current operational techniques involving manipulation and interaction with virtual objects.

These scenarios are just examples of the various successful opportunities offered by Go Touch VR’s solutions. According to its partner’s needs, the company can provide for the most effective VR scenarios for professional training in the most different and complex field.